There is going to be a heavy demand for Social Media Experts over the couple of years as various technologies will be responsible for the success of an organization along with the core competencies.

Feeds and Streams:

This is where all “real-time” activity occurs. Each place that is considered “social” has a feed or stream and is the space where all engagement is taking place. As online business continues to adapt to the changing demands of the consumer, it will be important to interact more frequently using feeds or streams. Funny enough, it doesn’t take much to get involved. Just send out a post or a tweet and you’re already part of the conversation.

Multimedia:

A website just doesn’t cut it anymore. These days, and well into the future, our worth and value will be proved by the things we do outside of our own network. YouTube is the major player and will continue to dominate in both traffic and interest. As a result, TV and radio advertising spend will certainly drop as more and more businesses opt to produce content for YouTube. As iTunes’ popularity increases, podcasts will be another major tool businesses can utilize to tap into the right market.

Social Search:

Search Engine Optimization won’t be the dominant force in online marketing within a few years, but will evolve to embrace Social. Social Media is already taking its place on Google, with real-time results, blogs, YouTube and other interesting things appearing in our search results. Facebook’s partnership with

Bing allows Facebook users to search the web from within Facebook, and displays results that your friends are interested in. This in turn, makes search more relevant for the end consumer as they know what is hot and what is not.

Mobile Technology:

The fight to be in the palms of the consumer is already on. Apple’s iPhones took the market for awhile, but Google’s Android has quickly stepped up as a solid competitor. This means your customers are Socializing and Googling from their devices more and more. Your website should be useable from any device, no matter the size, and you should be enriching with the content that people love to use when they are on the run. To add fuel to the fire, both Facebook and Playstation are rumored to be entering the mobile device market, which should make for a very interesting device war.

Geolocation:

Perhaps the most interesting space to watch is geolocation, where many handheld devices can pinpoint their location. For awhile, Foursquare held the popularity fort here, but Facebook’s Places has quickly gained traction. This allows businesses to “claim” their geolocation and let consumers “check in” when they are visiting. This alerts all of their friends that they are spending money with you. The geolocation space is evolving at an incredibly fast rate and tools are being developed to allow users to do things like check for celebrities, check speed cameras, read up on history and even save lives.
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You might think we’re already there. Sitting in front of a computer or staring mindlessly at a handheld device and digitally “socialising”, but we’re not even half way to awesomeness. There is much more to come in the future when you will be doing an array of other activities over the digital medium that will be more fun, innovative and maybe more productive than it is today.

Being “social” is about to become much more than just plain sharing images, locations and comments – it’ll soon consume our private lives, and consume our public lives. It has already started, have a look at your facebook page and you will be updated where one of your friends had breakfast and what plans he has for lunch. Private life will have to guarded like a treasure by people who really love their privacy. Imagine yourself being tagged in a photograph at a party where you were just at the behest of your teenage colleagues.

Take communication for example – traditional telephones are being outdated at an alarming rate, being replaced by VOIP systems and Skype phones. There are numerous others in the docks waiting for the right time to leap into the market. Communication has been at the forefront of these changes and the way we have taken to socialising.

Our TV’s are now displaying internet content and our gaming devices are smarter than ever. You have gadgets all over you body and with a internet connection beating the other contender with your wits, agility and intelligence. The boring car races have been replaced by real time adrenalin pumping games. We get 24x7 TV programs that have their content lifted right from a website without caring for the quality of that is being beamed into our living rooms.

Integration is the key, and is what we’ll see a lot of in 2011. A massive boom in Social Technology, taking our lives to the next level, making our lives that much more fantastic. Are you really ready to catch it and go with it or will you still wait and watch till everyone is in?

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