Facebook has already become synonymous with Social Media. If someone is one social media he or she is connected to a network of people with whom a connection would only be a dream. To make things better for organizations and businesses Facebook has introduces the feature of Pages where a business can promote itself among its fans. Advertisements selling products and services have become common on the left hand side of the page as soon as you open facebook. Facebook has become so popular that Google the giant in the www services has to come up with the idea of G+ as facebook launched its own email service thus threatening Gmail.
Recently with the opening of Google+ for everyone it was facebook's turn to act and counter the steps taken by Google. Facebook with its 750 million users and the number one social networking website had to undergo some drastic changes which have been received with awe by many users.
The major changes incorporated in the Facebook page for a user is that now facebook will determine what story is important fro you and which story is not really important. The Importance of a Story will depend upon the friend who has updated it and the number of comments it has received although there are many other factors that will control it. Your login behavior will also be a factor in determining the ranks of the stories in your news feed. You can even mark which stories are not important for you.
The user will be able to see the activity on a group of friends selected and their updates will be updated in the news feeds on the user's account. The way or presenting photographs has undergone a drastic change which is really nice to see. Apart from that a scroll is there on the left had side of the browser that will give you the latest updates about your friends.
The Links that were present on the top left corner have been combined into a drop down. The war between Facebook and Google plus has just begun. Its only time that will be able to show the success of both these Giants in the Social Networking Arena.
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Article Source:- http://socialmediabrisbane.blogspot.com/2011/09/changing-face-of-facebook-in-social.html

Social Media it seems is giving a tough competition to the mainstream marketing activities that formed the back bone of any marketing campaign. As tradition dies hard thus the old marketing techniques are going to stay here for a long time and will surely gel well the social media techniques which have almost eclipsed and changed the marketing paradigm. Newspapers, billboards and media advertising still form a major chunk of our marketing activities in day to day life. People still go through newspapers in the morning, watch their favorite programs on television and attractive billboards still catch the eye of those highway travelers. The conventional methods are still good to go and can prove to be lethal weapons in marketing campaigns if used in sync with Social Media tools.

What social has taught us, is that the collective voice of the population is a more powerful, more lucrative, more economical means to get your message across, both opinionated and commercial. Social media is really the culmination of what you get when you introduce a democratic system into information resources, where a majority rules, rather than our traditional autocratic media methods, where only those with a financial or political agenda had a voice.

Social can be as inexpensive as you want it to be. It takes no formal training to pick it up and can have immense ROI. The true benefits of social lie within its inherent technologies. Social has allowed companies to know anything and everything about its consumer base. Take Facebook for example, which has an extremely large pool of data about all 700 million of its users – and it’s readily available for any brand using its medium correctly. Things like geolocation has opened up physical shopping once more, and things like gaming and incentives have pushed the boundaries of confinement to a room, to a more mobile, more streamlined method of communication.

Social media has immense benefits, but it requires traditional marketing departments and traditional top-level management to take a big plunge. This is because Social goes against the grain – it removes corporate control, opens up corporate image based on public sentiment, and there’s really not much a company can do to stop it. For this reason, it has taken large businesses longer to join the social pool than their smaller counterparts – and caused catastrophic damage to these larger businesses. Blockbuster, Borders, Colorado Group, Just Group are now all bankrupt because they either dismissed social as a fad, or they came too late to the digital game. We’ve found at Strongman that our client base is getting consistently larger, with a substantial denomination of Government, Public and Large Private companies eager to explore what is in it for them.

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Article Source:- http://www.strongmandigital.com.au/2011/08/29/commercial-social-media-question-and-answer

Social media has grown in a big way. Every Sector and every part of business has an involvement of Social media. The Major Sector to use and promote social media is the Retail Sector that has come a long way from being isolated from a corner shop to the hi tech mall where you are able to satisfy all your needs, wants and luxuries. Facebook, Twitter and Google+ all have had their share of promoting businesses in their particular niches. All these media were unheard of around a decade ago when promoting meant word of mouth, free samples, discounts, print media and electronic media.

With the usage of Social media even on Small gadgets carried in pockets like Mobile phones its really easy to reach potential customers at the single click of a mouse and give your latest update right on the customers hand held device at the right time. Informing the customers about the latest discounts and any new line being launched has almost become an easy task provided you use the right strategy and the right timing to do so.

Retail has been the forerunner in this scenario where more and more players have weakened and used social media with all their social media tools. Getting feedback from the customers has yet been another option where most of the organizations in retail have succeeded like anything. A customer just needs to type in the name of the brand and the feedback; the organization comes to know at that very instant what the customer is thinking about the product and the company as a whole.

Telecom companies that are widely supporting the social media revolution are listening to the customer’s voice via social media. You don’t have to spend time on the IVR anymore where the telecom company will give you all the information except the one you are looking for. Just type in the name of your mobile or Telephone Company and they will have your feedback. The best thing is that they will have to inform you about the corrective measures taken to retain their brand name else social media users are to quick to respond.

Travel and hospitality management companies have made big with social media. This is one industry where timing of the information will lead to more and more customers and will help them build their brand recognition. Getting information about the schedules and fares was never so simple and quick along with getting back to the organizations with the feedback the customers are offering.

Cable and Financial organizations have come up with their innovative ways and means to get to their customers. Be it a launch of a new plan, product or any changes in the original scenario everything will be communicated and said on the social media. But one has to be very careful while treading with social media as it is a two edged sword. It is really fast to build your brand and be known in the circles it is lot easier for your competitors and disgruntled customers to mar your prospects and your brand can be brought down in a few hours.

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Article Source:- http://socialmediabrisbane.blogspot.com/2011/09/social-media-mainstay-for-business.html