Your website is the face of your business in this age and content is the means to communicate and pass your message to your customers. While writing content for your website you have to be very sure about the usage of the words in the content. There will be a lot of people who will advice you to go for power words like Strong Background, Innovative, Unique etc. But you have to see from the customer's perspective as how much does he like the words once he is on your website.

There have been instances where websites laden with such power words failed to hold the visitor's attention as it was not really comprehensible for the visitor what the website wanted to communicate. In communication the correct delivery of the message depends upon the person who is sending the message. Thus in such cases where the company failed to deliver its message through its website the company was at fault and not the customer.

Use of word like innovative may not be taken in spirit by the customer its better if you talk about the various innovations your organization had done in the past few years. Same goes for proven track record. The proven track record may be good or bad its better that you highlight your organization's achievements with a graph that proves to be a source to show how your track record in a particular arena has been progressing.

Sometimes we have seen websites using "Unique" in their content. Its better if you put your uniqueness on the site rather than the word unique which puts you a class apart from the other players in the industry. While putting outstanding customer service on your website you must be very sure what outstanding are you giving to your customers which your competitors are not.

Its always best to get your content written from a professional content writer who knows at least the basics of content writing and has a knowledge of the SEO techniques that are being used at that time to make your website customer friendly along with Search Engine Friendly.

You can learn more about Digital media and marketing company, social media management service and Social Media Consultant, by visiting - http://socialmediabrisbane.wordpress.com/
Article Source :-   http://www.strongmandigital.com.au

Skype has redefined the way people communicated all around the world although running in losses yet the deal between Microsoft and Skype was watched all around the world with awe and surprise. With the big titans clashing head on to expand their market share in the digital world this deal is surely going to be a turning point. 

There have been instances where we have observed that many big corporations wanted to won Skype Ebay is a big live example. Microsoft a big player in window phones will surely be getting an edge over its arch rivals. This deal is surely going to keep the windows giant's flag held high in the communication arena. In what was rumored to be a bidding war between Facebook and Microsoft, ended with a price tag not seen for quite some time.

While we (in Australia) were all sleeping, Microsoft bought the Estonian company Skype for $8.5 billion. Such big deals always have an international implication given the usage of products of Microsoft and Skype all over the world. What makes this even more tremendous, is that Skype isn’t even profitable as yet – and has tremendous debt.

Last year Skype’s revenues sat at $860 million, and had operating profits of $264 million. The company also carries $686 million in debt. Many people will also see this decision of Microsoft with skeptism as buying an organization neck deep in debt is no child's play. It is believed the Skype purchase was a tasty one by Microsoft: to further integrate into the Social web, and to claim its large user base of 663 million users. The takeover of Skype allows Microsoft to integrate new services into its product range. Namely, to make aggressive inroads into the mobile market.

With the awesome facilities like video chatting and voice chatting being provided by Skype Microsoft has already gained access to billions of customers all across the world. The major move that needs to be observed in future is how Microsoft taps this big market and what changes it is going to experiment with Skype.

On the other end there have been ripples in the market about bringing out a new IM with all the functionalities of Skype lest Microsoft makes Skype a paid service.


You can learn more about  Social Media Expert, social media management service, social media marketing, social media expert, Digital media and marketing company, social media marketing brisbane,  Social Media Consultant  for more details please visit :- http://socialmediabrisbane.wordpress.com/

Article Source :- http://www.strongmandigital.com.au/2011/05/11/microsoft-buys-skype-for-8-5-billion/

Walking through one of Queensland’s busiest shopping centre just last week, on a school holiday on ‘late night’ trade, I came to notice a trend that may scare traditional retailers (although they’re probably aware of it already).

What was noticed is that traditional retailers haven’t changed in years – but their customers have. Although there were plenty of people in the shopping centre, there was no one in the stores. In some once could find 10 staff members and maybe two or so ‘customers’, a trend that was repeated through 80% of shops that were observed.

Coincidence? Probably not. when the facts were checked with http://abs.gov.au for their retail figures this year, and for the most part, since 2009, retail is on the downward turn from a flatline.

As suspected, food retailers like supermarkets are experiencing growth (people have to eat), but health awareness has left cafes, takeaway and restaurants suffering a severe drop in popularity:

So what does this mean? Can you blame it on the floods like everyone is trying to? Or should you be looking at the trends of the online world, specifically social technologies.

Group buying is a relatively new phenomenon, but already is a $63 million industry in Australia alone, and is projected to grow to $242 million this year – a tremendous growth for a relatively new technology for Australians. Who wouldn’t want to save up to 90% on things?

eBay revenue stands at $9.1 billion per year and is growing at an average of 5% year on year – an already established online shopping behemoth.

With these tools and Google at everyone’s side, it’s not that people are buying less, it’s that they’re getting smarter. Researching, scanning barcodes with their iPhone Apps and finding the cheapest place to get the item – most of the time directly from the manufacturer or a global merchant.

Yes, it has become a global economy, where people rely on other people’s technology to source things a cheap as possible. Where a small-time online store, or app developer, can generate millions in revenues just for empowering the citizens.

It’s one of the main reasons why Amazon continues to grow, while Borders is bankrupt. Why Blockbuster is a dwindling giant of the last century, while Netflix owns the new release streaming market. Why Colorado group buckles under tremendous debt, while collective fashion trends spike astronomically online.

You can learn more about Digital media and marketing company, social media management service and Social Media Consultant, by visiting - http://socialmediabrisbane.wordpress.com/

Article Source :- http://socialmediabrisbane.blogspot.com/2011/05/is-social-technology-killing-retail.html