For their promotion, social media consultant plays a vital role in providing the guidelines to the social media marketing. Social media consultant provides all the ways which can help them in business promotion, online advertisement and generating leads.The luxury brands due to their exclusivity, afraid of getting online promotion on the social networking sites. They actually remained away from social media consultant reach. Social media consultants reduce the gap between customer and the brand.Initially, Facebook as a social media site became a challenge for the luxury brands. But nearly 100 luxury brands has accepted this new culture and even managing their own Facebook pages.Here are the detailed applications and know-how for the luxury brands to reach to more customers on the Facebook and ultimately their own sale.Advance application toolsBrands can attract the fans with the advance customer application tools which enable the brands to create the rich and interactive content within the facebook pages.ConversationBrands have to update their walls regularly on the facebook so that the feedbacks appear on the facebook. This task can be done in five to ten times a week which is sufficient. A conversation has to be there on the facebook page.Customer freedomProvide some space for the customers so that they interact on the facebook page and their choice also mean something to the brands.Suggestions for customersGive some advice to the customers for not just uploading the pictures of their favorites brands which mostly they do and Inspire them to be more interactive.RewardsFacebook works in a manner that the specific content and pages are visible only if they are liked by the majority and reward should be given to those who love you most.Balance between Global and local interactionInternational brands must maintain a balance between the global and local reach to the customers. The L2 study has shown that luxury brands that have localized Facebook pages or tabs interact more with their fans.Use facebook for sellingYes, facebook page can be used for selling too. Use the facebook page to showcase the products, guide the customers for purchasing the product and they can finally go to their corporate site for purchasing purposes.Integrated approachYour website should be enabled to be integrated with the customer on facebook. Brands like Tory with the “share Button” option lets the customer to see and use the facebook on every product page of their website.The luxury brands have entered the Facebook party very late but those who made an earlier entry already won the hearts of their fans and encouraging other brand for new purchases through Facebook as mediator. Some brands are still confused to be a part of Facebook world.You can learn more about Digital media and marketing company, social media management service and Social Media Consultant, by visiting - http://socialmediabrisbane.wordpress.com/Article Source:- http://socialmediabrisbane.blogspot.com/2011/06/how-savvy-brands-uses-facebook.html

People generally visit your website and hardly turn back. This is something needs great attention for website owners. Every website owner likes to have more customer traffic to their website at any cost but do they really satisfy the condition of being customer favorite. They adopt various methods such as changing the design, navigation structure and overall looks but all these efforts go in vain and nothing fruitful happens. The whole purpose that more and more people visit to your website and attain popularity of whatever you are offering for your customers fails and no road for improving website customer visit seems in hand.Why it happens after doing so much to the website. The answer is bounce rate which measures the number of visitors who have looked at your website and the time taken for taking visit to your website. For decreasing the bounce rate you need to do something for it. The resource of your incoming traffic has to be modified. Key words must serve the purpose of your website and they should be apt and not irrelevant or away from your goal should be used and thereby increasing the bounce rate.The next step is to make your pages, especially the first one more simple, more user friendly and every page must be interlinked and the user should not have to waste time or think twice to search the path for moving from one way to other.Multiple navigation bars, multiple search boxes and other complications should be avoided. Visitors are actually satisfied by their needs and purpose of visiting to your website, if they feel some confusion, not able to understand the content, tends to move to other webpage without giving you website second look again in future.The signup procedure has to be simple which are generally very lengthy and needs detailed information which visitors hesitate to provide on online website. Be in touch of the customer needs and what they are looking, goes on updating your website regularly and remember that at the end of each bounce or exit there is a customer.Last but not the least, high bounce rate means that the page was successfully read but like leaving the contact page means the customer needs your contact details so leaving quickly is not a bounce, rather it is success.Make the WebPages purposeful, keeping in mind the need of the customer and more visitors definitely move towards your website.You can learn more about Digital media and marketing company, social media managementservice and Social Media Consultant, by visiting - http://socialmediabrisbane.wordpress.com/
Article Source:- http://socialmediabrisbane.blogspot.com/2011/06/retaining-customer-loyalty-for-your.html

It sounds nice and revolutionary that marketing technology of consumer electronics should be done considering the gender factor in mind. Both the gender has different expectations, needs and desires, so it is surprising that the technologist not able to launch a product that differentiate the needs of both the genders in the society. Engineers and designers neglects the famine needs, never gone into research that what they likes and what more can be done to satisfy the choice of every gender.A recent research survey by a research firm for publishers shows amazing facts that the women e-readers are more as compared to male readers. Don’t go with superficial misconception ideas that attract the women or men. A more comprehensive practical approach is required to fulfill the gender based customer needs. A gender special brand should be as such, to promise the customer of what they really needs, What companies fears the most is that their sale figure will go down if they take the risk of manufacturing the gender oriented products too. But this is absolutely wrong and baseless conception as men and women both have different taste to the product so a product manufacturer must focus on all the key factors keeping in mind the women requirements too.The latest trends of the product cannot touch the hearts of millions people, as somehow, one of the gender needs gets missing. If packaging is nice and catchy, surely it dazzles the eye of the customer but the quality and features does not match the customer, the whole belief and confidence of the brand gets shattered and the customer turns back and moves to other brand. Customer has many ifs and buts about what he or she is going to buy of his hard earned money. Customer won’t like to waste his or her money on a product which has hardly any likes in it. Therefore, it is actually taking care of customer emotions; a customer gets attached to a product for years if it gives him or her full satisfaction and obviously the credibility goes to the product manufactures.Last but not the least; care should be taken even while decorating the product as to catch the eye of either gender. Customer will surely give a positive response to the product and the product will become a part and parcel of their lives. To make customer happy, there is no way out than to adapt a gender based marketing policy for a drastic rise in sales of the product and a total satisfaction of the customer.You can learn more about Digital media and marketing company, social media management service and Social Media Consultant, by visiting - http://socialmediabrisbane.wordpress.com/
Article Source:- http://socialmediabrisbane.blogspot.com/2011/06/market-segmentation-on-basis-of-gender.html

The best part about digital marketing is its measurability. One can easily get the number of people who came on your website, count one's fans, followers and even measure the conversion rate of one of your campaigns. It was not really possible in the pre digital era. How could you really measure how many people saw you billboard on the busiest crossing in the town. It sounds real simple while looking at it from a distance but is not that simple while you come to the ground realities. 

Getting one thousand fans or a million followers on twitter does not rally mean that your business is going the way it should have in the digital world. You have to be very particular about the worth and genuine of your fans and followers. Same way you have to be very particular about the clicks you have been receiving on your website along with the traffic that has been generated with your organic and inorganic efforts.

While going digital you have to very clear about your goals and the objectives that you wish to achieve in the long run through your social media campaigns. You need to know the average time spent by a customer on your website and the pages he visited along with the number of clicks that were generated while the customer is still on your site. You need to have your strategy in place to keep your customer on your website with interesting stuff that will surely lead to more conversions and an upward swing in your business.

The whole game in social media marketing revolves around catching the attention of your prospective customer, engaging him with your business model and then selling your idea or the product that you have been pushing in the market. Guiding a customer to the website will not be quite tough but engaging and closing the deal will require a lot of wits and dynamism from your end. Getting Success in Social media campaigns is not only about getting a crowd on your digital space but it is more of getting the quality crowd that you will be able to convert in the best interest of your business.

You can learn more about  Social Media Expert,  social media management service, Digital media and marketing company and  Social Media Consultant,  by visiting - http://socialmediabrisbane.wordpress.com/

Article Source:- http://socialmediabrisbane.wordpress.com/2011/06/01/making-your-social-media-pay-you/