As you are worried about the online reputation of your website and company you need to know how you can check and keep that reputation the best possible shape so that it acts as a benchmark where all your competitors want to reach. You need to be at the helm of the business you are running and need to keep your information updated at least about your organization and the ones that are closely competing with you.Social media explosion has the capacity of giving you a frank and honest opinion of your business as people tend to speak out their minds on the social networking sites either genuinely or maybe impersonating another person's entity. Thus smart and intelligent marketers often check for the updates on all social media sites and take it as a feedback either to decide their future strategy or to improve on their existing strategy.There are several tools and sites that you can easily use to check what people have to speak about you in the social media circles. Tweetdeck is one such tool that gives a real and instant picture of what people have been talking about you. It sorts the social media mentions by keywords, twitter handles and many other options available. Managing your mentions can be a manageable task and could prove to be a big source of feedback to your company and website.Trackur is yet another personal favorite of mine and works best to sift through sources like twitter, Digg, Flickr, Blogs and videos. You can first try for the free demo version and later on switch to the paid version if you raly think that this is really going to be of help to your business.Google Alerts is yet another tool that has been used time and again and finds its usage much among the users of social media to track any mention of the keyword that are of importance for anyone. Google can send out a weekly or a daily report for you in terms of the alerts and you are free to decide your strategyIts up to you which tool and what technique you wish to employ for making your organization work with social media. You can test all the tools measure the authenticity and check which on of them works best for your business and work accordingly on the future course of action.

You can learn more about Digital media and marketing company, Social Media Expertservice and Social Media Consultant, by visiting - http://socialmediabrisbane.wordpress.com/


Article Source:- http://socialmediabrisbane.blogspot.com/2011/07/social-media-and-measuring-its.html

While selecting your target audience you need to check the medium that they will be using to visit your website that’s forming the face of your business venture. Many of us don’t pay much heed to the kind of medium that is being adopted by the consumers to access the websites and in the process we may loose quite a few customers to the competitors who are smart enough to cash on this pitfall of ours.The first thing that you have to be very careful while designing your website is that it should be compatible with a mobile phone as more and more people are turning to mobile phones to access the internet and if your website gives them a shabby treatment on the mobile phone the customers are going to leave you fro good. With the innovations in smart phones it may be possible that all the tablets and hefty laptops will be replaced with these devices that fit into the pocket just like any tiny gadget.While writing content for the about us page make sure that your customers have a clear cut idea of what and who you are actually also mention clearly how one can contact you. The most common trick that works to attract customers via the about us page is to be very truthful and honest on this page. Avoid any hype about yourself or the business that you are promoting.While loading videos don’t ever use the option of auto play keep that option of playing the video with the customer as an auto play video will send the customer away to another website where he has the freedom of watching things that he chooses and not what the website owner wants him to see. Keep the website simple the visitor should not be searching for instructions about what to do next, all the steps if in case any process or event is running should roll out automatically thus making the experience of sharing everything with the customer automatically.Keep the search function on the website as many people will use it to explore your website. If this function is not available on your website chances are that your customer will leave you site to one that has a search function on it and rolls out all the information that he is looking for on the same page instead of navigating between the search engine and the website. While advertising your website either with Google ad words or any other medium makes sure that the user gets what he has been promised. Be very clear about the words that are used in the advertisement as it may turn out to be more of a traffic resistor than doing any good to the website.Keep all these tools and tips handy while driving traffic to your website and you will not be far from generating that extra crowd that will keep coming back on your website.You can learn more about Digital media and marketing company, social media managementservice and Social Media Consultant, by visiting - http://socialmediabrisbane.wordpress.com/Article Source:- http://socialmediabrisbane.blogspot.com/2011/07/making-business-work-with-your-website.html

The power of twitter which allows you to send out 140 characters at one go cannot be undermined with the small number of characters it allows you to send out into the virtual world. We have seen some international stories being broken by Twitter that held people all across the world in awe. Twitter is meant for sharing you update with your followers and keep them abreast with what’s going in your mind but of late twitter has come up as the best thing to know about the happenings in a certain geographical area if you are following someone from that area and the person is an avid user of Social Media.In recent times we experienced the breaking of the news from Pakistan by twitter user about the death of the World's most wanted Terrorist Osama Bin Laden. This was between the time the White House launched a late night press conference to allow the world to know what had happened in the Asian Subcontinent. Earlier a person from Pakistan broke the news on twitter and later it was the turn of Keith Urbahn to tell the world via his twitter account that he had been informed of Osama's death by a reputable person.The Hudson River crash was reported with pictures to the whole world by people who reached the site of the crash and started the evacuation process. This news became an example how social media websites can break a news breaking the geographical constraints and bringing help to people who need it the most at the time of distress. The Royal Wedding in England was yet another hot favorite on the micro blogging superstar. Users had all access to what the dresses would be like and what food would be served at what time. It was a sort of running commentary with thousands of updates in a single hour.The floods in Australia were another reason for those addicted to twitter to like it as people were able to contact one another even when the mobile networks were down and there was no way to contact the ones whom you cared the most. Smartphone’s giving the access to these social media websites have added to the spread of these sites and have given an impetus to the status updates and any kind of sharing one wants to d with their so called followers or friends.Celebrity status is now measured in terms of the number of followers one has on twitter and elections to premier positions have become yet another reason to use them extensively.Thus the power of social media in terms of twitter and facebook is to stay in our lives for a long time lest see what the future has in store for these social networking portals.You can learn more about Digital media and marketing company, social media management service and Social Media Consultant, by visiting - http://socialmediabrisbane.wordpress.com/Article Source:- http://socialmediabrisbane.blogspot.com/2011/07/power-of-social-media-in-breaking-news.html

    While putting content on your website or blog you have to be very sure that the information is going to pull more and more new traffic along with retaining the old one that is already there. This although seems to be a dream for an average website marketer but it is not so hard to achieve one just needs to think out of the box and implement innovative strategies that your peers cant even guess. Customers are a bit hard to hold but if one is able to retain their interest the results are going to be manifold. 

Choose an anchor text or a title that would catch the eye of a web user. Everyone knows about the best SUV in the town and a very few will visit an anchor captioned "the best SUV in town" but everyone will be interested to know about "the new Devil on the road". You can make one for your own product or service and explain why it is different from the others. Many others will be looking for the lesser known facts which are kept behind the scenes as they may be considered as unimportant. Who won't be interested to know how the project had failed in the initial stages but with the consistent efforts of a R&D team how it has become the best bet in the automotive industry.

Creating hype will surely be the best bet in a sector that is already saturated with new products and services. Words like shocking, miracle, surprising, incredible, wild, amazing, and unbelievable will surely help in grabbing attention of the public. Although you need to explain in-depth why you have really used the words but it really pays to create hype even on a small innovation that makes a product stand apart from the rest.

Sometimes we are just interested in a piece of information because it really is interesting. "Incredible SUV pulls 3 trucks without much effort" Now this will surely create a stir in a person and he will surely read on and somewhere deep in his heart there will be a strong desire to own that SUV even if it means selling off his latest luxury Sedan.

Such is the power of words that you can catch the attention of your potential customers, hold them and awake desires to posses your product, commodity or service. 

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Article Source:- http://socialmediabrisbane.blogspot.com/2011/07/power-of-words-and-phrases-in-digital.html