Social media has grown in a big way. Every Sector and every part of business has an involvement of Social media. The Major Sector to use and promote social media is the Retail Sector that has come a long way from being isolated from a corner shop to the hi tech mall where you are able to satisfy all your needs, wants and luxuries. Facebook, Twitter and Google+ all have had their share of promoting businesses in their particular niches. All these media were unheard of around a decade ago when promoting meant word of mouth, free samples, discounts, print media and electronic media.

With the usage of Social media even on Small gadgets carried in pockets like Mobile phones its really easy to reach potential customers at the single click of a mouse and give your latest update right on the customers hand held device at the right time. Informing the customers about the latest discounts and any new line being launched has almost become an easy task provided you use the right strategy and the right timing to do so.

Retail has been the forerunner in this scenario where more and more players have weakened and used social media with all their social media tools. Getting feedback from the customers has yet been another option where most of the organizations in retail have succeeded like anything. A customer just needs to type in the name of the brand and the feedback; the organization comes to know at that very instant what the customer is thinking about the product and the company as a whole.

Telecom companies that are widely supporting the social media revolution are listening to the customer’s voice via social media. You don’t have to spend time on the IVR anymore where the telecom company will give you all the information except the one you are looking for. Just type in the name of your mobile or Telephone Company and they will have your feedback. The best thing is that they will have to inform you about the corrective measures taken to retain their brand name else social media users are to quick to respond.

Travel and hospitality management companies have made big with social media. This is one industry where timing of the information will lead to more and more customers and will help them build their brand recognition. Getting information about the schedules and fares was never so simple and quick along with getting back to the organizations with the feedback the customers are offering.

Cable and Financial organizations have come up with their innovative ways and means to get to their customers. Be it a launch of a new plan, product or any changes in the original scenario everything will be communicated and said on the social media. But one has to be very careful while treading with social media as it is a two edged sword. It is really fast to build your brand and be known in the circles it is lot easier for your competitors and disgruntled customers to mar your prospects and your brand can be brought down in a few hours.

You can learn more about Digital media and marketing company,Social Media Expertand Social Media Consultant, by visiting - http://socialmediabrisbane.wordpress.com/
Article Source:- http://socialmediabrisbane.blogspot.com/2011/09/social-media-mainstay-for-business.html

Facebook has become the latest and the most powerful buzzword in the social media circles there have been millions of fans who can be tapped and brought into the fold provided you follow the right strategies and steps for building the momentum. Considering the importance of Social Media in achieving the ranks on the search engines Social Media has come a long way and is being considered a major factor to keep your ranking high on the SEO parameters. More likes for your page means more and more people are happy to be in your network and more the number of genuine friends on your friend list means you are quite popular in the online community due to one or the other reason.

There are many factors that will go into making your facebook page popular and make it the most happening place on this social networking Mecca. You can embed widgets on your website especially the ones that allow users to add comments to live events. Commenting to live events is quite exiting and fans take a special fancy to adding their comments and participating in live events. This will surely give an impetus to your facebook page and will add to your portfolio.

Send out invitations to all your contacts that are on facebook to like and participate in events that you organize from time to time. You can also motivate people who are not yet on facebook to join and start participating in those events that will form a major chunk of your activities henceforth.

Contests are a sure shot way of getting genuine traffic and keeping them hooked to your page. The prizes in these contents can vary from anything like a pair of Jeans or sunglasses to an IPod depending upon the stakes and the number of people you are looking forward to add to your fan base.

A nice interactive welcome video will be quite effective in introducing the customers to you page and your website along with the nature of your business and the products and services that you have in store for them. Pictures are yet other very important pieces of tit bits that are noticed on the social media than anything else. Motivate your fans to tag themselves in the photographs that are uploaded by you from time to time. This will have double impact as people will not only start taking interest in the material that you have uploaded. You can also reach the walls of your fans with your updates and news feeds.

Done all this you are sure to generate some serious business from your facebook page within a few weeks. This all can be done without any additional cost provided you use the right strategy and target the right audience.

You can learn more about Digital media and marketing company, social media management service and Social Media Consultant, by visiting - http://socialmediabrisbane.wordpress.com/ 
Article Source:- http://socialmediabrisbane.blogspot.com/2011/08/best-methods-to-draw-traffic-to-your.html

Social media is here to stay whether you like it or not. You and your organization have been involved in it directly or indirectly. What you can control as of now if the effectiveness with which you can implement the social media strategies and give them a flip to make the most out of them. The first and foremost thing that one needs to do before implementing any social media campaign is to identify the target group that would be your prospect for the sale or contact you are going to undertake. Next one has to be really careful about the usage of the social media applications being used in order to run a particular campaign. 
While creating goals keep in mind that the goals are measureable and can be achieved in a specific duration of time. One needs to be very particular about the long term and short term objectives that will lead to the ultimate attainment of the goal. A Plan B has to be in place in case the social media strategy you have formularized goes for a toss or it not able to deliver the results you were expecting out of it. 

Remember content is king and the proper usage of your keywords in the content tat is being disseminated with the help of social media is going to work wonders for your campaign. Make sure the content that you post on facebook or twitter gives your audience a sense of belongingness and they are easily able to identify themselves with whatever you are posting. 

Communicate constantly with your audience; don’t let them feel bored else they may leave you for some livelier place. But make sure you are not churning out spam in an attempt to remain constant. Be consistent in the content you are posting as a broken piece of information will ruin the whole of the tempo that has been built by you. keep in mind never to oversell yourself on the social media as it will loose the audience’s interest in you. 

Thus you can consider Social media as a two edged sword if used properly it will give you all the traffic and all the exposure that your website needs and if it is not managed properly it can mar your brand value and even downgrade your future prospects. In these times we as business owners have no choice but to walk this double edged sword but a bit cautiously. 

You can learn more about Digital media and marketing company, social media management service and Social Media Consultant, by visiting - http://socialmediabrisbane.wordpress.com/ 

Article Source:- http://socialmediabrisbane.blogspot.com/2011/08/social-media-to-be-used-carefully.html

You need to have the best presentation skills to succeed in this competitive world today else your peers will be more than happy to have all the advantage and benefits that would just be snatched from under your nose as you didn’t have enough skills to showcase your achievements. There are many occasions when you have all that it needs to tell the world or your bosses your worth but somehow you fall short of skills that are really important for making your presence felt in a particular scenario.

While making PowerPoint presentation you will observe that many a people are really not serious about the quality of the visuals that they employ in their presentation. The first impression is going to be the first and last and a lasting impression on your audience. You need to make the impression felt not only with your words and oratory skills but also with your sense of presenting things.

Make sure that you use thick lines for visibility and use the same lines with he same width all through the presentation so that it looks like a well laid out presentation instead of some note that is ready to be distributed as a pamphlet distributed during a launch of a new store at the corner.

The best method of capturing the interest of your audience is by using shapes instead of lines. Arranging everything in a grid will give your presentation a well planned and well organized look. Use Bigger size to denote the importance of a particular point and take care not to spam any slide with lots of graphic and styles. Use three colors at the maximum so that the slide show does not like a rainbow and has the ambience of a neat and clean show retained in it.

Vary your coloring scheme that is do not use same looking colors as they will look same on the projector and if possible try using only primary colors that will give a good impression for your presentation. A good presentation will surely help you in keeping pace with the growth opportunities available in the market.

Good Presentation skills will also earn you the respect of your juniors, seniors and peers alike. As it is selling your ideas thus with good skills you will be able to sell more ideas with profound success.

You can learn more about Digital media and marketing company, social media management service and Social Media Consultant, by visiting - http://socialmediabrisbane.wordpress.com/

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As you are worried about the online reputation of your website and company you need to know how you can check and keep that reputation the best possible shape so that it acts as a benchmark where all your competitors want to reach. You need to be at the helm of the business you are running and need to keep your information updated at least about your organization and the ones that are closely competing with you.Social media explosion has the capacity of giving you a frank and honest opinion of your business as people tend to speak out their minds on the social networking sites either genuinely or maybe impersonating another person's entity. Thus smart and intelligent marketers often check for the updates on all social media sites and take it as a feedback either to decide their future strategy or to improve on their existing strategy.There are several tools and sites that you can easily use to check what people have to speak about you in the social media circles. Tweetdeck is one such tool that gives a real and instant picture of what people have been talking about you. It sorts the social media mentions by keywords, twitter handles and many other options available. Managing your mentions can be a manageable task and could prove to be a big source of feedback to your company and website.Trackur is yet another personal favorite of mine and works best to sift through sources like twitter, Digg, Flickr, Blogs and videos. You can first try for the free demo version and later on switch to the paid version if you raly think that this is really going to be of help to your business.Google Alerts is yet another tool that has been used time and again and finds its usage much among the users of social media to track any mention of the keyword that are of importance for anyone. Google can send out a weekly or a daily report for you in terms of the alerts and you are free to decide your strategyIts up to you which tool and what technique you wish to employ for making your organization work with social media. You can test all the tools measure the authenticity and check which on of them works best for your business and work accordingly on the future course of action.

You can learn more about Digital media and marketing company, Social Media Expertservice and Social Media Consultant, by visiting - http://socialmediabrisbane.wordpress.com/


Article Source:- http://socialmediabrisbane.blogspot.com/2011/07/social-media-and-measuring-its.html

While selecting your target audience you need to check the medium that they will be using to visit your website that’s forming the face of your business venture. Many of us don’t pay much heed to the kind of medium that is being adopted by the consumers to access the websites and in the process we may loose quite a few customers to the competitors who are smart enough to cash on this pitfall of ours.The first thing that you have to be very careful while designing your website is that it should be compatible with a mobile phone as more and more people are turning to mobile phones to access the internet and if your website gives them a shabby treatment on the mobile phone the customers are going to leave you fro good. With the innovations in smart phones it may be possible that all the tablets and hefty laptops will be replaced with these devices that fit into the pocket just like any tiny gadget.While writing content for the about us page make sure that your customers have a clear cut idea of what and who you are actually also mention clearly how one can contact you. The most common trick that works to attract customers via the about us page is to be very truthful and honest on this page. Avoid any hype about yourself or the business that you are promoting.While loading videos don’t ever use the option of auto play keep that option of playing the video with the customer as an auto play video will send the customer away to another website where he has the freedom of watching things that he chooses and not what the website owner wants him to see. Keep the website simple the visitor should not be searching for instructions about what to do next, all the steps if in case any process or event is running should roll out automatically thus making the experience of sharing everything with the customer automatically.Keep the search function on the website as many people will use it to explore your website. If this function is not available on your website chances are that your customer will leave you site to one that has a search function on it and rolls out all the information that he is looking for on the same page instead of navigating between the search engine and the website. While advertising your website either with Google ad words or any other medium makes sure that the user gets what he has been promised. Be very clear about the words that are used in the advertisement as it may turn out to be more of a traffic resistor than doing any good to the website.Keep all these tools and tips handy while driving traffic to your website and you will not be far from generating that extra crowd that will keep coming back on your website.You can learn more about Digital media and marketing company, social media managementservice and Social Media Consultant, by visiting - http://socialmediabrisbane.wordpress.com/Article Source:- http://socialmediabrisbane.blogspot.com/2011/07/making-business-work-with-your-website.html

The power of twitter which allows you to send out 140 characters at one go cannot be undermined with the small number of characters it allows you to send out into the virtual world. We have seen some international stories being broken by Twitter that held people all across the world in awe. Twitter is meant for sharing you update with your followers and keep them abreast with what’s going in your mind but of late twitter has come up as the best thing to know about the happenings in a certain geographical area if you are following someone from that area and the person is an avid user of Social Media.In recent times we experienced the breaking of the news from Pakistan by twitter user about the death of the World's most wanted Terrorist Osama Bin Laden. This was between the time the White House launched a late night press conference to allow the world to know what had happened in the Asian Subcontinent. Earlier a person from Pakistan broke the news on twitter and later it was the turn of Keith Urbahn to tell the world via his twitter account that he had been informed of Osama's death by a reputable person.The Hudson River crash was reported with pictures to the whole world by people who reached the site of the crash and started the evacuation process. This news became an example how social media websites can break a news breaking the geographical constraints and bringing help to people who need it the most at the time of distress. The Royal Wedding in England was yet another hot favorite on the micro blogging superstar. Users had all access to what the dresses would be like and what food would be served at what time. It was a sort of running commentary with thousands of updates in a single hour.The floods in Australia were another reason for those addicted to twitter to like it as people were able to contact one another even when the mobile networks were down and there was no way to contact the ones whom you cared the most. Smartphone’s giving the access to these social media websites have added to the spread of these sites and have given an impetus to the status updates and any kind of sharing one wants to d with their so called followers or friends.Celebrity status is now measured in terms of the number of followers one has on twitter and elections to premier positions have become yet another reason to use them extensively.Thus the power of social media in terms of twitter and facebook is to stay in our lives for a long time lest see what the future has in store for these social networking portals.You can learn more about Digital media and marketing company, social media management service and Social Media Consultant, by visiting - http://socialmediabrisbane.wordpress.com/Article Source:- http://socialmediabrisbane.blogspot.com/2011/07/power-of-social-media-in-breaking-news.html

    While putting content on your website or blog you have to be very sure that the information is going to pull more and more new traffic along with retaining the old one that is already there. This although seems to be a dream for an average website marketer but it is not so hard to achieve one just needs to think out of the box and implement innovative strategies that your peers cant even guess. Customers are a bit hard to hold but if one is able to retain their interest the results are going to be manifold. 

Choose an anchor text or a title that would catch the eye of a web user. Everyone knows about the best SUV in the town and a very few will visit an anchor captioned "the best SUV in town" but everyone will be interested to know about "the new Devil on the road". You can make one for your own product or service and explain why it is different from the others. Many others will be looking for the lesser known facts which are kept behind the scenes as they may be considered as unimportant. Who won't be interested to know how the project had failed in the initial stages but with the consistent efforts of a R&D team how it has become the best bet in the automotive industry.

Creating hype will surely be the best bet in a sector that is already saturated with new products and services. Words like shocking, miracle, surprising, incredible, wild, amazing, and unbelievable will surely help in grabbing attention of the public. Although you need to explain in-depth why you have really used the words but it really pays to create hype even on a small innovation that makes a product stand apart from the rest.

Sometimes we are just interested in a piece of information because it really is interesting. "Incredible SUV pulls 3 trucks without much effort" Now this will surely create a stir in a person and he will surely read on and somewhere deep in his heart there will be a strong desire to own that SUV even if it means selling off his latest luxury Sedan.

Such is the power of words that you can catch the attention of your potential customers, hold them and awake desires to posses your product, commodity or service. 

You can learn more about  Social Media Expert,  social media management service, Digital media and marketing company,  Social Media Consultant,  social media marketing brisbane, Social Media Consultant for more details please visit :- http://socialmediabrisbane.wordpress.com/

Article Source:- http://socialmediabrisbane.blogspot.com/2011/07/power-of-words-and-phrases-in-digital.html

For their promotion, social media consultant plays a vital role in providing the guidelines to the social media marketing. Social media consultant provides all the ways which can help them in business promotion, online advertisement and generating leads.The luxury brands due to their exclusivity, afraid of getting online promotion on the social networking sites. They actually remained away from social media consultant reach. Social media consultants reduce the gap between customer and the brand.Initially, Facebook as a social media site became a challenge for the luxury brands. But nearly 100 luxury brands has accepted this new culture and even managing their own Facebook pages.Here are the detailed applications and know-how for the luxury brands to reach to more customers on the Facebook and ultimately their own sale.Advance application toolsBrands can attract the fans with the advance customer application tools which enable the brands to create the rich and interactive content within the facebook pages.ConversationBrands have to update their walls regularly on the facebook so that the feedbacks appear on the facebook. This task can be done in five to ten times a week which is sufficient. A conversation has to be there on the facebook page.Customer freedomProvide some space for the customers so that they interact on the facebook page and their choice also mean something to the brands.Suggestions for customersGive some advice to the customers for not just uploading the pictures of their favorites brands which mostly they do and Inspire them to be more interactive.RewardsFacebook works in a manner that the specific content and pages are visible only if they are liked by the majority and reward should be given to those who love you most.Balance between Global and local interactionInternational brands must maintain a balance between the global and local reach to the customers. The L2 study has shown that luxury brands that have localized Facebook pages or tabs interact more with their fans.Use facebook for sellingYes, facebook page can be used for selling too. Use the facebook page to showcase the products, guide the customers for purchasing the product and they can finally go to their corporate site for purchasing purposes.Integrated approachYour website should be enabled to be integrated with the customer on facebook. Brands like Tory with the “share Button” option lets the customer to see and use the facebook on every product page of their website.The luxury brands have entered the Facebook party very late but those who made an earlier entry already won the hearts of their fans and encouraging other brand for new purchases through Facebook as mediator. Some brands are still confused to be a part of Facebook world.You can learn more about Digital media and marketing company, social media management service and Social Media Consultant, by visiting - http://socialmediabrisbane.wordpress.com/Article Source:- http://socialmediabrisbane.blogspot.com/2011/06/how-savvy-brands-uses-facebook.html

People generally visit your website and hardly turn back. This is something needs great attention for website owners. Every website owner likes to have more customer traffic to their website at any cost but do they really satisfy the condition of being customer favorite. They adopt various methods such as changing the design, navigation structure and overall looks but all these efforts go in vain and nothing fruitful happens. The whole purpose that more and more people visit to your website and attain popularity of whatever you are offering for your customers fails and no road for improving website customer visit seems in hand.Why it happens after doing so much to the website. The answer is bounce rate which measures the number of visitors who have looked at your website and the time taken for taking visit to your website. For decreasing the bounce rate you need to do something for it. The resource of your incoming traffic has to be modified. Key words must serve the purpose of your website and they should be apt and not irrelevant or away from your goal should be used and thereby increasing the bounce rate.The next step is to make your pages, especially the first one more simple, more user friendly and every page must be interlinked and the user should not have to waste time or think twice to search the path for moving from one way to other.Multiple navigation bars, multiple search boxes and other complications should be avoided. Visitors are actually satisfied by their needs and purpose of visiting to your website, if they feel some confusion, not able to understand the content, tends to move to other webpage without giving you website second look again in future.The signup procedure has to be simple which are generally very lengthy and needs detailed information which visitors hesitate to provide on online website. Be in touch of the customer needs and what they are looking, goes on updating your website regularly and remember that at the end of each bounce or exit there is a customer.Last but not the least, high bounce rate means that the page was successfully read but like leaving the contact page means the customer needs your contact details so leaving quickly is not a bounce, rather it is success.Make the WebPages purposeful, keeping in mind the need of the customer and more visitors definitely move towards your website.You can learn more about Digital media and marketing company, social media managementservice and Social Media Consultant, by visiting - http://socialmediabrisbane.wordpress.com/
Article Source:- http://socialmediabrisbane.blogspot.com/2011/06/retaining-customer-loyalty-for-your.html